What is a Social Networking/Media Expert?
Search the term for "LinkedIn Expert" or "Social Media Expert" and you'll find numerous people claiming to be one. But what is a Social Media expert? Here I explore some thoughts about what it might take to be considered the Expert.
My Answer:
Social media expert is a person who is good at different communication media - like writing emails,blogs & participating in discussion forums.
Social media expert has to be good at search engine optimization also eventually when writing blogs. Social Networking/Media Expert are the ones who have to be master at not only making more connections with different people but being in touch with them regularly through email/sms/blogs/discussion forums and providing real value to everyone by publishing useful content.
There are many so called experts out there, so beware!!! Ask below 5 basic questions to any social Networking/Media expert and then evaluate by yourself.
1. How frequently do you contact all your friends on social media sites or how frequently do you recommend to be in contact with your friends on social media sites?
(Ideal Answer should be: Every 7 or 10 days)
2. Do you send regular emails/SMS to all your friends as a newsletter? If yes, please show example.
(Ideal Answer: Yes)
3. How do you get yourself updated with latest information?
4. How do you do research to write blogs & articles to publish in your newsletter or post on social media sites? Please show example.
5. How do you collaborate with other blog/article writers?
4 Simple Reasons to Use Social Media Sites
Yesterday I had a meeting with a prospective client who was interested in our Email Marketing in Ahmedabad & SMS Marketing in Ahmedabad.
During our talk, I told him about social media marketing, and he got curious about it. He asked me very basic question: "why would any small business or person want to have presence on social media or networking sites?" Here are the 5 reasons I explained to him:
1. Its Fun to Socialize: Even though it seems addictive and time consuming activity, its fun to be connected with so many of friends & relatives and see who are connected with others. Its also fun to see their detail profile, photos etc.
2. Its a Low Cost Marketing Medium: You can easily do marketing in social media networking sites through normal posting of messages. When you provide some value to your network of friends, then you can easily ask your friends to recommend you or your business to thier own network of friends. It can become viral and you can reach to thousands of people directly through this medium. Social media is really low or no cost. It is a perfect online system for small businesses with limited budget. If its time consuming activity for you, then you can even outsource social media marketing.
3. Its Limitless: There are millions of people participate in social media networking sites. You can reach to all of them through your friends, your friend's friends, your friend's friend's friends and so on. The possibilities are endless. However, not all business can reach to everyone, because it requires very careful selection of your offers, content, messages etc. If you take some help from professional social media networker, then you can harness limitless & low cost marketing medium for your personal brand as well as company brand.
4. Everyone is doing it: Many of the times it happens that, you have to do something because your competitor is doing it. Same thing applies here also. Thousands of business people are promoting their own business on social media sites. They have invested time right from the early days and gained huge returns in terms of website traffic,branding and profit eventually.
Are you convinced now that you have to use Social Media Sites also?
Social Media Marketing is Dead or Search Engine Marketing?
The battle is ON...Which one is better? Social Media Marketing or Search Engine Marketing? According to: http://www.marketingcharts.com/interactive/small-biz-chooses-search-over-socnets-10738/, it seems that
Social Media Marketing has a long way to go for mass adoption.
Still, search engine marketing rules the major spending of advertisers.
Additional survey findings were:
- 42% of small business owners and managers reported that in the past year they have made greater use of their company's website to generate business leads and sales.
- Among companies with 20-99 employees, this percentage rises to 57% who report they have made greater use of their website.
- Survey respondents are also using email marketing (28%) and online advertising (25%) to generate business leads and sales.
- So, the future seems very bright for WebSite Marketing, Search Engine Marketing, Email Marketing, SMS/Text Marketing etc.
One of the good finding is: "While social media can provide additional channels to network and help grow a business, many small businesses may not have the manpower or the time required take advantage of them.". It means, there is a BIG opportunity for outsourcing companies in future to manage social media management for high-profile individuals and.
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