Online Reputation Management & Monitoring

1. Setting up Profile on Social Networking Sites & Maintaining it.
2. Making New Business Contacts on Social Networking Sites.
3. Active Participation in Social Networking Sites, Discussion Forums.
4. Website Traffic Monitoring & Adding Marketing Elements to Website

Producing Multiple Media for Online Reputation & Promotion

1. Setting up Blog(WordPress or any other Content Managment System which you like)
2. Writing Blog, Article, Press Release, Ebook, Audio, Video, PowerPoint Slides etc.
3. Email Marketing
4. SMS/Text Marketing
5. Live/Virtual Chat Marketing

Social Media Marketing Services:

1. Setting up Profiles on different social networking sites
2. Making useful business Connections on different social sites
3. Publishing useful business information to your
4. friends/connections/ prospective clients on different social sites & discussion forums

Social Media Marketing is an on-going process & for that you can buy hours from our social media admins.

Recently I read this article - Social Media for Enterprise by Ban Parr. Based on this,here is our own " How Social Media Marketing is useful to Any Business Enterprise ?".

Today ,Successful companies are using the  power of Social Media Marketing for their business. Utilizing Social Media,you can increase your business reputation,find your prospective customers and also make deal with them via social media networking.

In 2009 we saw exponential growth of social media. What are the different changes in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive. Here are some 7 predictions for 2010 on social media trends which are given below.

1. Using Social Media Network as a Sharing Purpose: Now days many people are posting articles using their social networks instead of using their email contacts. So now days people use less and less emails. Using Social Media Network people can share their personnel as well as professional information very easily and fast among all.
2. Future Policy is "Social Media Policy": In future there is a possibility that you have to take social media policy for your company. In that social media policy , there are some rules and regulations are defined which you have to follow across multiple networks.
3. Increase The Mobile Machine Usage: Most of companies are not allowed to use Social Media Sites in company time. So in near future we will see the trend that all are using social media on their mobile phones.
4. Company Trend: In the current economy all companies are looking for different ways that how to cut their budgets and increase revenue. Power of new social technologies like Twitter, Facebook and Linkedin we can able to do viral marketing to customers globally. That is highly cost-effective.
5. Social Media begins to look less social: With groups, lists and niche networks becoming more popular, networks could begin to feel more "exclusive." Not everyone can fit on someone's newly created Twitter list and as networks begin to fill with noise, it's likely that user behavior such as "hiding" the hyperactive updaters that appear in your Facebook news feed may become more common. Perhaps it's not actually less social, but it might seem that way as we all come to terms with getting value out of our networks — while filtering out the clutter.
6. Corporations look to scale: There are few big companies who are using social media sites for their business purpose. They are using this for marketing or customer communication purpose. Power of hundreds of employees who provide customer support on Twitter or Facebook. Employees are managed and keeps track of who are participates. Using this way we can able to know that what customer want and other many things.
7. Competitive Technology in Networks: As the social network space becomes crowded we will see more and more of it in the next year.

Recently I read this article - http://mashable.com/2009/06/30/social-media-enterprise/ by Ban Parr.

Based on this,here is our own " How Social Media Marketing is useful to Any Business Enterprise ?"

Today ,Successful companies are using the  power of Social Media Marketing for their business.

Utilizing Social Media,you can increase your business reputation,find your prospective customers and also make deal with them via social media networking.

Recently, I have got good inspiration from this tool - http://tools.talentbasket.com/ created by Jason Lin.
This tool gives the score between 0 to 100 depending upon your inputs.

Here is the summary of the tool: In order to measure the effectiveness of social media marketing program by the online activities and satisfaction level of intended business results, you have to do following things:

1. Publishing: You have to publish useful content(Blog,Article etc.) for all the friends, so that you can add the value to all your friend's business or life.
2. Commenting, Answering, Debating: You have to participate in relevant discussion forums & contribute your knowledge & resources. By commenting, answering & debating you can show your knowledge and  authority on the subject matter.
3. Listening (actually reading) and collecting ideas from others: You should not only talking(Commenting, Answering, Debating:). Listening(actually reading) is also very important part. You can collect many ideas of next discussion(actually reading) by listening different debate.
4. Measuring the influence: Your influence can be measured by - how many friends/business connections you are making regularly or how many real followers you have. On how many social media sites you are having your profile & making connections etc.

Now, after doing these 4 activities above, you have to see actual business results for:

1. Revenue Growth: In my opinion, its nearly impossible to find this out as a result of purely social media marketing. Its because none of the business will do only social media marketing as part of its marketing mix.
2. Web Traffic: This is the most appropriate & measurable element as a result of social media marketing.
3. Viral Buzz: Not all businesses can create viral buzz. So, this is also not very much applicable. Very few businesses can create a real viral buzz practically.
4. Customer Satisfaction: Customer satisfaction can be partially measured because not all customers are social media savvy. If the business is a BIG brand and all young people are its customers, then it might possible to find out customer satisfaction fully.

Jason, you have done fantastic job by creating this tool!!!

Yesterday I had a meeting with a prospective client who was interested in our Email Marketing in Ahmedabad & SMS Marketing in Ahmedabad.

During our talk, I told him about social media marketing, and he got curious about it. He asked me very basic question - "why would any small business or person want to have presence on social media or networking sites?"

Here are the 4 reasons I explained to him:

1. Its Fun to Socialize: Even though it seems addictive and time consuming activity, its fun to be connected with so many of friends & relatives and see who are connected with others. Its also fun to see their detail profile, photos etc.
2. Its a Low Cost Marketing Medium: You can easily do marketing in social media networking sites through normal posting of messages. When you provide some value to your network of friends, then you can easily ask your friends to recommend you or your business to thier own network of friends. It can become viral and you can reach to thousands of people directly through this medium. Social media is really low or no cost. It is a perfect online system for small businesses with limited budget. If its time consuming activity for you, then you can even outsource social media marketing.
3. Its Limitless: There are millions of people participate in social media networking sites. You can reach to all of them through your friends, your friend's friends, your friend's friend's friends and so on. The possibilities are endless. However, not all business can reach to everyone, because it requires very careful selection of your offers, content, messages etc. If you take some help from professional social media networker, then you can harness limitless & low cost marketing medium for your personal brand as well as company brand.
4. Everyone is doing it: Many of the times it happens that, you have to do something because your competitor is doing it. Same thing applies here also. Thousands of business people are promoting their own business on social media sites. They have invested time right from the early days and gained huge returns in terms of website traffic,branding and profit eventually.

Are you convinced now that you have to use Social Media Sites also?

The battle is ON...Which one is better? Social Media Marketing or Search Engine Marketing?
According to: http://www.marketingcharts.com/interactive/small-biz-chooses-search-over-socnets-10738/, it seems that

Social Media Marketing has a long way to go for mass adoption. Still, search engine marketing rules the major spending of advertisers. Additional survey findings were:

• 42% of small business owners and managers reported that in the past year they have made greater use of their company's website to generate business leads and sales.
• Among companies with 20-99 employees, this percentage rises to 57% who report they have made greater use of their website.
• Survey respondents are also using email marketing (28%) and online advertising (25%) to generate business leads and sales.

So, the future seems very bright for WebSite Marketing, Search Engine Marketing, Email Marketing, SMS/Text Marketing etc.

One of the good finding is: "While social media can provide additional channels to network and help grow a business, many small businesses may not have the manpower or the time required take advantage of them.". It means, there is a BIG opportunity for outsourcing companies in future to manage social media management for high-profile individuals and companies.